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About Elaan

e·laan

ਐਲਾਨ

noun. Punjabi ਐਲਾਨ, Hindi ऐलान. A public announcement; a proclamation. Every brand has something to say. Elaan turns it into an announcement: the kind that turns heads, fills rooms and gets remembered the next morning.

01Declare, don't describe.
02Short sentences. Full stops.
03Loud is a craft, not a volume.
Portrait of Gitish Chopra, founder and chief strategist of Elaan Advertising
The founder

11 saal radio becha.
Ab ideas bechta hoon.

Eleven years selling radio. Now selling ideas.

I'm Gitish Chopra. Before Elaan, I ran BIG FM's North 1 cluster, Chandigarh, Punjab, Haryana, Himachal and J&K, on the business side of the table. Before that, seven years selling for BFSI majors. A strange combination, and exactly the point.

It taught me that media is judged by one thing: did it sell? Footfalls, walk-ins, queries, admissions. Not impressions on a screenshot.

Elaan is founder-led by design. The person who pitches you is the person who plans, buys and audits your campaign, with specialist partners briefed directly.

  • Cluster Head · North 1BIG FM · Chandigarh, Punjab, Haryana, Himachal & J&K
  • Station HeadBIG FM Shimla
  • Regional Business ConsultantNeelesh Misra · Gaon Connection
  • Co-founderAvaz Perfumes
  • 7 yearsBFSI sales, before media
17+

Years selling and marketing media, since 2008.

5

States led as BIG FM's North 1 cluster head.

6

Major radio networks planned and bought.

100+

Brands worked with across a career, on both sides of the table.

Gitish Chopra holding the Times Leadership Summit and Icons 2026 trophy
The trophy: Excellence in Regional Media Strategy and Brand Storytelling, presented to Gitish Chopra
On stage at the Times Leadership Summit and Icons 2026
Award · 2026

Excellence in regional media strategy.

Gitish Chopra was honoured for Excellence in Regional Media Strategy & Brand Storytelling at the Times Leadership Summit & Icons 2026, by The Times of India, presented by the Governor of Punjab.

Trust

The honour
roll.

Two lists, honestly labelled. One is Elaan's client list. The other is the career that built it.

On air now · Elaan, 2026

Live clients & partners
TEDx Sukhna LakeAmity University PunjabMax Hospital MohaliCocoon HospitalPF Chang's Mohali94.3 MY FMShoolini UniversityChitkara UniversityAnand ToyotaUCO BankDelhi PressNZCCJewellers Association ShimlaPave by Praper MediaTemple of GrowthMPRO RealtorsTara Devi's EnclaveHimalayan Rocket StoveBook My HomeShape My JourneyLab of ScentsAvaz PerfumesGaon ConnectionNeelesh Misra

Before Elaan · 17 years on the inside

Brands Gitish put on air at BIG FM & in BFSI
RelianceSamsungMarutiHDFC BankSBITridentRadissonBonnMax HospitalDr. OrthoAmity UniversityCentral Univ. HaryanaMahindra SwarajGovt. of HaryanaGovt. of PunjabGovt. of HimachalHimachal TourismPark HospitalsTorque PharmaHira SweetsJal Bath FittingsHLP GalleriaHomeland GroupJLPL Group
The SignalThe dot is the announcer. The arcs are the reach.
HQ · Mohali

Code Brew Spaces, Sector 83 Alpha, IT City

Elaan Advertising, 1st Floor, I-36, Sector 83 Alpha, IT City, SAS Nagar, Mohali, Punjab 140308. Walk in for coffee; call first so the kettle's on.

Tune into Elaan

Let's make
some noise.

98174 90095
Call · WhatsApp · Walk-in · Coffee

Tell Elaan the number you need to move. The plan starts there.